MEDIA AMBASSADORS
Expand the impact of Scouting through digital tools, social media, and audiovisual communication, including the ethical use of artificial intelligence.
The program trains young communicators in the creation of Scout content, the promotion of values, the sharing of impact stories, and global campaigns such as Messengers of Peace. It develops YouTube channels, podcasts, and seminars as strategies for growth and recruitment.
Vision:
Transform the global Scout narrative with an international network of youth-led media capable of inspiring, informing, and mobilizing through digital platforms.



